![]() If Miller and Reebok can put out appealing Iverson retro sneakers, they might just revive the brand.ĭaniel Roberts is an editor-at-large at Yahoo Finance and specializes in sports business. Retro Jordans, Air Force Ones are selling like crazy.” (Powell, by the way, believes Miller and Davis have a good shot at getting Reebok.) And Powell allows that while performance basketball sneakers aren’t selling, “The retro basketball shoe business is great right now. Of course, Iverson is not a current player, but a former star and still-young icon. Everything I’m hearing about this year’s draft class is no one is going to get big money from a brand.” He’s a very good player but he’s not going to sell basketball shoes. Can Allen Iverson sell shoes?Īnd lucrative basketball endorsement deals are on the wane, as it is becoming less certain that a star endorser can move the sales needle.Īs NPD Group retail analyst Matt Powell puts it, “If you don’t consider Zion Williamson, what was the last big rookie shoe deal that was signed? And you’ve got to believe Nike is unhappy with the money they paid Zion, because he didn’t come in and change the league. Price and other details may vary based on product size and color. Under Armour, with its new Curry Brand, is trying to make Steph Curry its Michael Jordan, and even that might be a stretch. 1-48 of 170 results for 'reebok iverson' RESULTS. Michael Jordan is globally famous, instantly recognizable even to non-basketball fans, and his ubiquitous Jumpman logo made Nike’s Jordan Brand the biggest brand in basketball sneakers. But he never won a ring, and hasn’t played in 11 years. And I think that that would be a game changer.”īuilding a shoe brand on the shoulders of Allen Iverson in 2021 might be a very tall order.ĭo kids today know Iverson? He is an NBA Hall of Famer and was the league MVP in 2001. We also need to make this for the millennials. “The way we look at Michael Jordan for Nike ( NKE), we look at Allen Iverson that way in Reebok,” Miller says. Iverson, whose final NBA game was in February 2010 (though he didn’t officially retire until 2013), has had a signature shoe deal with Reebok since 1996. His bid for Reebok includes NBA veteran Baron Davis as a partner, and, he told Yahoo Finance Live last week, he has also invited Shaquille O’Neal (who has had success with his Papa John’s investment and board seat) to have “a seat at the table.” Miller believes Reebok “definitely can be revamped,” and that majority Black ownership could make the brand cool again.Īnd if he succeeds in obtaining Reebok, he aims to put Allen Iverson front and center. Miller already launched one sneaker brand, Moneyatti, in 2018. Adidas says it will announce a buyer on March 10. 528 items found from eBay international sellers. Reebok Question Mid USA Allen Iverson Navy Men Basketball - H01281 Expeditedship. Reebok is for sale, parent company Adidas Group confirmed last month, and since then, the rapper Percy Miller (“Master P”) has emerged as an interested buyer.Īdidas ( ADDYY) acquired Reebok in 2006 for $3.8 billion, but the brand has been in decline for the last few years. Rare Authentic Vintage Reebok Allen Iverson Question sneakers Black Gold Size 13.
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